Amazon is preparing a new ‘saving party’ for the Tuesday, October 11 and Wednesday, October 12. The ecommerce platform has called this event ‘Prime Early Access Sale’, but, in essence, it is still the same as the Prime Day that this year was celebrated in mid-July. Although it has not been detailed which items will be discounted in the Prime Early Access Sale, the company has mentioned the name of some brands which will be added to the discounts. These are Philips Sonicare, Lego, Adidas, Samsung, iRobot, KitchenAid, Peloton and New Balance, among others.

In addition, Amazon has notified that they are reviewing the new list of 100 “most popular and giftable” products of your e-commerce store to launch some offers in those two days that the event lasts. In order to enjoy the discounted items, consumers will need to be subscribed to Amazon Prime, a paid service that has a free trial month for new users. So, like Prime Day, your strategy with the Prime Early Access Sale is to build customer loyalty.

It is not known if the Prime Early Access Sale will come to stay as it has annually with Prime Day since 2015. However, this ‘Black Friday preview’ could have similar results to those of the ‘saving party’ in July, in the one that was sold about 300 million items.Sign up for our newsletter and receive the latest technology news in your email.