The LEGO Group partners with Epic Games to build a place in the metaverse with new, immersive digital experiences dedicated to kids and families.
LEGO enters the metaverse with Epic Games
Epic Gamesthe American video game and software developer and publisher, has announced a new collaboration with the LEGO Group to build new immersive digital experiences dedicated to children. The idea is to give families access to “safe tools” that offer opportunities for both creators and players. About, Niels B Christiansen, CEO of The LEGO Group said:
“Children love to play in the digital and physical worlds and move seamlessly between the two. We believe that there is great potential for them to develop lifelong skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, stimulating and beneficial to all. Just as we have protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
Specifically, the LEGO Group and Epic Games have agreed three principles on which the “security” of digital spaces will be basedas follows: Protect children’s right to play by making safety and well-being a priority; Safeguard children’s privacy by putting their interests first; Empower children and adults with tools that give them control over their digital experience.
The two combine their experience for the well-being of children
Tim Sweeney, CEO and founder of Epic Games, He also commented on the ad:
“The LEGO Group has captured the imagination of children and adults through creative play for nearly a century, and we’re thrilled to join forces to build a space in the metaverse that’s fun, entertaining and made for kids and families.”
Epic Games has direct experience building creative tools and immersive worlds that are open and accessible to both developers and gamers around the world. In 2020, it acquired SuperAwesome, a technology pioneer designed to provide safe digital engagement with children under the age of 16. LEGO, on the other hand, is the leading company in defining safe digital play experiences for children. In 2016, LEGO launched the first fully live moderated social app for kids.
Games and metaverse: the case of Amazon
E-commerce, cloud computing, digital streaming and artificial intelligence giant Amazon has also immersed itself in the gaming sector and the metaverse. At the end of last month, amazon He launched AWS Cloud Quest, a paid 3D online game in it where players move around a virtual city and help people solve real-world technology problems and use cases through the cloud. This is one first experience for Amazon in the virtual world of the metaversewhich should give your Amazon Web Service a new boost.
